Friday, September 20, 2024
Friday, September 20, 2024

Is Your Company Name a Registered Trademark Already: Check before Applying

by Vartika Kulshrestha
Registered Trademark

Selecting a distinctive and unforgettable role plays a pivotal role in crafting your business’s distinct identity. However, it is imperative to also guarantee that your chosen name does not encroach upon registered trademarks, as this can result in potential legal entanglements in the future. In the Indian context, the procedure for ascertaining whether your company name is already trademarked encompasses multiple stages and necessitates a sound grasp of trademark regulations. This piece aims to deliver a comprehensive manual on the process of verifying the trademark status of your company name in India.

Understanding Registered Trademarks in India

Before we explore the nuances of evaluating the trademark status of your business name, it is crucial to develop a thorough understanding of what defines a trademark and its regulatory framework in the context of Indian law.

A registered trademark signifies a symbol, word, expression, or design that serves as a distinctive marker for your products or services, setting them apart from those provided by others. It serves as an exclusive marker for your brand, aiding consumers in the recognition and linkage of your products or services with your enterprise. Trademarks can be formally registered for elements such as names, logos, slogans, and even distinctive packaging for products.

Trademarks offer legal protection to brand owners. They serve the purpose of inhibiting others from employing a name, logo, or design that bears resemblance and could potentially lead to consumer confusion or the depreciation of your brand’s worth. In the context of India, the registration and safeguarding of trademarks are administered by the Trademarks Act of 1999.

The Importance of Checking for Registered Trademarks

Opting for a company name without diligently executing a trademark search can result in an array of legal complications. These challenges encompass potential trademark infringement lawsuits, the financial burden of rebranding, and the potential harm to your business’s reputation. Here’s why checking for trademarks is crucial:

Avoiding Legal Battles: Using a company name already trademarked by another entity may result in a lawsuit for trademark infringement, a potentially expensive and time-consuming legal ordeal.

Protecting Your Brand: Securing your own registered trademark is a vital measure in safeguarding your brand’s distinct identity. The registration of a trademark confers upon you exclusive rights to utilize that name or logo concerning your products or services.

Preventing Rebranding Costs: Rebranding is a costly and potentially perplexing process for customers. Ensuring that your company name is not already trademarked can help you evade the necessity of an expensive name change, thus minimizing disruption and confusion among your clientele.

Maintaining a Strong Reputation: Consistency in your brand’s name and identity is paramount for cultivating trust and fostering recognition among your customer base. A trademarked name serves as a linchpin in preserving this uniformity.

How to check Trademark Online? 

The most convenient and budget-friendly method for ascertaining whether your company name is trademarked in India is through online databases and tools. The Government of India extends an online portal, facilitating the exploration of registered trademarks. Below, you’ll find a guide on how to harness these resources effectively:

Step 1: Visit the Official Trademark Website

Visit the official website of the Controller General of Patents, Designs, and Trademarks under DPIIT in India.

Step 2: Access the Trademark Search Portal

Once on the website, locate the “Trademarks” section and click on it to access the trademark search portal.

Step 3: Conduct a Trademark Search

Within the trademark search portal, you can initiate a search based on the desired name for your company. The portal offers the flexibility to search for trademarks using different criteria, including the category of goods and services. Simply enter the name you wish to investigate and click the search button.

Step 4: Review the Search Results

The search results will present a list of trademarks that either match or closely resemble the name you’re querying. Examine these results to establish whether your chosen company name is already trademarked.

Step 5: Verify the Class of Goods and Services

In India, trademarks are categorized into different classes based on the types of goods or services they cover. Verify that the relevant existing trademark is categorized within the same class as your business activities. If not, it’s possible there may be no conflict.

Trademark Search Process

Whether you’re conducting a trademark search independently or with legal assistance, it’s imperative to follow specific steps. Here’s a comprehensive guide:

Step 1: Determine the Class of Goods or Services

Identify the correct class of goods or services for your business. The Nice Classification system is used in India to categorize goods and services into 45 classes. Choosing the right class is crucial, as it defines the scope of your trademark protection.

Step 2: Perform an Online Search

Utilize the official trademark search portal as discussed earlier to perform an initial online search. Enter the company name or logo you want to trademark and select the appropriate class. Review the search results to identify any potential conflicts.

Step 3: Conduct a Common Law Search

In addition to registered trademark, consider performing a “common law” search. This involves searching for unregistered trademarks or businesses that may have established rights in a specific name or logo through use. Common law rights can also be legally protected.

Step 4: Review Results Carefully

Examine the search results closely. Note any trademarks that are identical or similar to your chosen name or logo, especially those operating in the same or related class of goods or services.

Step 5: Assess the Risk

Evaluate the level of risk associated with potential conflicts. If you find trademarks that closely resemble your proposed company name and operate in the same class, you may need to reconsider your choice.

Step 6: Consult with a Trademark Attorney (if necessary)

In case you face challenges during your search or find yourself unsure about potential conflicts, seeking the counsel of a qualified and registered trademark attorney is recommended. They are capable of offering legal insights and assisting you in navigating the decision-making procedure.offering legal insights and assisting you in navigating the decision-making procedure.

Filing a Trademark Application

After ensuring that your selected company name is not already trademarked or that any potential conflicts have been effectively addressed, the subsequent action is to submit a trademark application. This application marks the commencement of the procedure to secure a registered trademark for your company name. Here are the essential steps to follow:

Step 1: Establish a User Account

Navigate to the official website of the Controller General of Patents, Designs, and Trademarks and set up a user account.

Step 2: Fill Out the Application Form

Complete the trademark application form. You’ll need to provide details about your company, the trademark you’re registering, and the class of goods or services it pertains to.

Step 3: Pay the Application Fee

Trademark registration in India involves a fee that varies depending on factors like the class of goods or services and the mode of filing (physical or electronic). Ensure that you pay the appropriate fee.

Step 4: Submit the Application

After filling out the application form and paying the fee, submit the application through the online portal. You’ll receive an acknowledgment receipt, which contains the official filing date.

Step 5: Examination and Publication

The trademark office will review your application for compliance with trademark laws and regulations. If no issues arise during this examination, your registered trademark will be published in the Indian Trade Marks Journal.

Step 6: Opposition Period

After publication, there is a 4-month period during which third parties can oppose your trademark registration. If there are no oppositions or if they are successfully resolved, your trademark will proceed to registration.

Step 7: Registration

Once your trademark application is approved and no opposition stands, your company name will be registered as a trademark. You will receive a registration certificate, and your trademark will be protected for ten years, renewable indefinitely.

Maintaining Your Trademark

Registering your company name as a trademark is an ongoing commitment. To maintain the validity of your trademark and uphold its protective role for your brand, you are required to meet specific maintenance obligations. Here are the key aspects of maintaining your trademark in India:

  • Renewal: Trademark registrations in India are initially valid for ten years. You must renew your registered trademark every ten years to keep it in force. The renewal procedure entails the payment of the requisite fees and the submission of the renewal application.
  • Utilize It or Risk Losing It: To preserve the integrity of your trademark, it is imperative to apply it in conjunction with the products or services for which it was officially registered. Neglecting to use a trademark can result in its potential cancellation.
  • Guarding Against Infringement: Once your trademark attains registration, the onus falls on you to vigilantly supervise and shield it from possible violations. This could entail taking legal measures to prevent others from employing a comparable name or logo.
  • Record Changes: If there are any changes to your company name, address, or ownership, you must update the trademark registry to reflect these changes.
  • Stay Informed: Keep yourself updated on changes in registered trademark laws and regulations in India. Staying informed ensures that you can adapt to any new requirements or procedures.

Conclusion

In conclusion, ensuring that your company name is not trademarked in India is a critical safeguard for your brand’s identity and legal protection. Thorough registered trademark searches, either through online databases or with the assistance of a trademark attorney, are essential to avoid potential legal conflicts. Registering your trademark offers exclusive rights and helps maintain brand consistency. The trademark application process involves careful steps, including filling out the application, paying the required fees, and navigating examination and publication. Ongoing maintenance, including renewals and protection against infringement, is vital for preserving your trademark’s integrity. Staying informed about trademark laws is key to long-term brand success in India.

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