In the era of competition if you lose your trademark it means you are losing your business. Hence it is really important for your business whether it is an offline business or online business to get trademark registration as soon as possible for your business. In the current blog will discuss the basic importance of trademark registration for online business. After the digitalization there are a lot of businesses which are running online only but earning too good.The list of such businesses included but not limited to naukari.com, bookmyshow, bookmyoffer etc. Online platforms like google and facebook had registered their trademark so that no other third party can make profit out of their trademark. Now think, there must be a reason due to which such big brands had obtained this registration to protect their brands.
What Do You Mean by Trademark?
You can tell if surrounding businesses are connected to particular markings, symbols, signs, or insignia by looking at them. They support the identification of the particular businesses. These symbols, signs, markings, and logos are proprietary marks. To protect them, a trademark registration is necessary. Once you e-register your trademark, no one else may use these marks, symbols, signs, or logos without your consent.
What are the Key Importance of Trademark Registration for Online Business?
Some of the key importance of trademark registration for online business are discussed below:
Protection against Trademark Infringement
We are in the era of digitalization where so many online businesses are opening every now and then. This makes the market highly competitive. In such a high competition competitors try to steal the clients of one another and many times they try to make the rivals’ business fail. For such things trademark infringement is very common. Hence in order to make your brand safe you must obtain trademark registration. It will give protection against the trademark infringement. Noone, except the people you have allowed to use your trademark. In case anybody tries to show he or she may have to face the consequences as trademark infringement is an offense under the Trademark Act of 1999.
Creates Brand Value
When anybody starts their business the very first dream they see is to create their own brand. Trademark helps you to fulfill that dream of yours. Although it is not easy to create a brand, trademark registration helps you to create the same. It is one of the key importance of trademark registration for online business. Hence if you want to create brand value you must get your trademark register with the trademark registry.
Creates Reliability and Credibility
By creating reliability and credibility of the business trademark registration helps in the growth and development of the online businesses. Both the reliability as well as credibility plays a crucial role in the development of the business, hence it is considered as the key point of importance of trademark registration for online business.
Easy Online Registration
One of the key importance of trademark registration for online business is that they can easily register their trademark online because the procedure for the registration of trademark is online as well. This will protect their trademark with the least efforts. Hence if you are a small business that is too online you must opt for the trademark online registration procedure. It will save your money, energy as well as efforts, which you can put in your business.
Build Trust Among the Customers
In the success of the business its customers have a great role. If your customers don’t trust your business you may fail. Hence it is really important to win the trust of the customers of your business. For the same trademark is very helpful, therefore to make your online business successful you must register your trademark. In case you are not aware about the registration procedure go through the procedure given below.
Process of Online Trademark Registration for Online Businesses
As there are many importance of trademark registration for online business, you must register your trademark by following the steps given below:
- Select a good trademark for your online business which is unique and not in use already
- After choosing a trademark must recognized its class
- Do trademark search
- Prepare a well drafter application for the registration of the trademark
- Check it once after completing it
- Attach all the required documents with the application
- Submit the application by following the proper procedure of the registration
- Pay the fees required for the registration of the trademark
- Now your application will be examine by the examiner of the trademark
- If everything is good your trademark will be published in the journal of the trademark
- On this stage change objection can be file by the general public
- If no objection is filed or if any objection is filed after its resolution your trademark will get the registration
- Lastly you will get the trademark registration certificate
Advantages of Trademark Registration for Online Businesses
Some of the key benefits or you can say advantages of the trademark registration are given below:
- Aids in building brand value among the business’s opponents, or competitors, in the marketplace
- Aids in protecting brands
- It protects trademarks by offering defense against unauthorized usage.
- Trademark licensing is a way to make money.
- Without the owner of the business’s consent, no one may use the registered trademark.
- Anybody who used the trademark without authorization could be subject to fines and other consequences.
- Builds trust and credibility in the marketplace
- Aids in attracting customers’ attention
- Obtain the confidence of your customers, as this will help your business grow.
- A registered trademark is admissible in court as evidence.
- A simple online process can be followed to register a trademark.
Conclusion
After reading this blog you may get an idea about the importance of trademark registration for online business. Now it must be clear why one should register its trademark and what are its benefits, especially for the online business. If you are the owner of a small online business you must read it thoroughly. Sometimes it’s really difficult to understand the importance of trademark registration for online business, but it is really important to know about the same for the growth and development of the business.
