It is said, an effective pitch deck is a crucial part of your startups fundraising toolset if you’re trying to raise money for your company. A strong pitch deck enthuses potential investors about your concept and starts a discussion about your company that, ideally, results in an investment.
What is a Pitch Deck?
A pitch deck typically consists of 10 to 20 slides and intends to provide a brief overview of your startup concept and business plan. The main ideas of your company plan, the goods and services you offer, high-level financial estimates, and capital requirements should all be covered. Your pitch deck will largely be utilized as a tool to communicate your company’s story, but it should also function well on its own as a visual document. It also has a variety of functions, from trying to land a meeting with a potential investor to giving a presentation on stage, and each of them requires a particular format. For instance, a demo day presentation should be primarily visual with minimal text. It will be observed from a distance, and you will be the only one speaking. On the other hand, a pitch presentation that you intend to email should be entirely self-explanatory. The fact that it will be viewed on a laptop monitor makes the small font not too terrible.
What is the use of a Pitch Deck?
To provide your audience with a brief outline of your business plan, you can utilize a Pitch Deck, a rapid presentation that is frequently made using PowerPoint, Keynote, or Prezi. Typically, you will use your pitch deck in person or online meetings with partners, investors, and prospective clients. Whether it’s displaying your product, outlining your business model, outlining your expansion plan, outlining your monetization strategy, or introducing your employees, it gives investors a broad overview of your company.
What should a pitch deck for investors contain?
It’s crucial to keep in mind when developing a pitch deck that you only have a brief window of opportunity to grab your audience’s attention and convince them to support your business. Your presentation should be succinct and simple to follow while still including sufficient details to convince investors that your company is worthwhile. A description of your company, details about your target market and rivals, information about your product or service, an explanation of your revenue model, and a list of your team members are some essential components of your pitch deck. A section describing your company’s dangers, difficulties, and distinctive qualities from the competitors should also be included.
1. Problem
When addressing the problem, be clear about what the problem is.
2. Solution
Explain some of the current alternatives used by individuals and why they are failing before presenting your own. Then you can propose your ideas and justify why they are superior to the ones being used now.
3. Traction
Convince the investors by making them know the number of profits they will be getting in your business.
4. Products
Simply and accurately describe your product. Describe how it works and what it is that will benefit your consumers including a description of your product’s USP.
5. Market size
Anyone interested in investing in a business wants to know how big the market is for the items. Present your market study by saying something like, “If we take on an X billion dollar market and capture Y per cent of this market, we will be wealthy.”
6. Competitive Analysis
Describe your positioning in the market, how you will fight your rivals, and how you plan to outperform them.
7. Business Model
A business model refers to your firm’s plan to make a profit.
8. Market Strategy
Inform the investors of your plan for obtaining this market. Tell them how you plan to get your product into the hands of your customers and describe your distribution strategy.
9. Finance
Tell them what you plan to do with the money you will get and how convinced you are that it will stay within a set range.
10. Team
Tell the investors why you are the ideal group to carry out this plan. Educate them about the members of your team, their relevant abilities, your co-founders, the work you have done before as a team, as well as your advisers.
Conclusion
One of the most crucial weapons in your collection is your pitch deck. When pitching your startup’s concept or offering, you have the chance to leave a lasting impression on potential investors. Although there are many various kinds of decks available, the finest ones concentrate on the following three main ideas problem, solution and profit to investors.
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