Business name is the first thing one needs to decide while entering into the business world. It’s a very important aspect of any kind of business hence it should be decided after considering certain features which we are going to decide in the present article. Through this blog we are going to give you certain tips for naming your business in India. If you are aware about the registration process of the corporate bodies like Private Limited Company Registration, Public Limited Companies, OPCs, LLPs etc, you must know that the very first thing they need to do registration is to get name approval for the entity. Without the approval of the name for your entity you cannot even register a corporate body. Sometimes deciding wrong names can result in the rejection of your application for name approval. Hence in order to get name approval for the very first time you must go through these tips for naming your business.
Why Naming a Business is Important?
Few people think that it’s not that important to name your brand and that’s why they just randomly choose any name for their business which is not the correct way to name your brand. Your name must be unique and attractive so that customers will attract towards your business. Also it must give ideas to the customers what exactly you are providing, this will help you out to get more and more customers. People who just choose the name randomly, themselves risk their business name. They may face issues in future. By investing little money you can secure your brand’s name for a lifetime.
What are the Tips for Naming your Business?
Some of the key tips for naming your business are discussed below:
Choose a Unique Name
In the highly competitive market it’s really important to have a unique name that makes your business different from the others. In order to choose a unique name you must do research about the name. In case you are unable to do the same you can take help of an expert who can assist you with the same. It will save your time and energy which you can put in your business. Expert advice is suggested because they will give you a name after checking it in every possible way. It will increase the chances that your name will be unique.
Proper Research
You must be thinking there are so many things in a business about which we have to do research, name is a very simple thing why would we do research about that. First thing name is not a simple typing, secondly it’s important to do proper research before selecting a name for your brand because there are hundreds of businesses in the market, who have protected their business name. If your name is similar to those brand names they may take legal action against you. That is why thorough research is needed. It is another important tips for naming your business.
Avoid Complicated Names
Many times business owners think that complicated names will attract more customers, but it’s not like that. It’s a normal human tendency that we fall for the easy things. If your name is hard to pronounce or spell then there are chances that it will decrease your customer base. Also nowadays people find the business through google, if they are unable to remember your business name or unable to write it then it’s hard for them to reach out to your business. Hence you must choose an easy and simple name.
Name Should Not Limit Your Business
It is also important to choose a name which should not limit your business in any way. But here you need to consider two things whether you are establishing a big business or a small business with expansion in future or a small business in a particular area without any plan for further expansion. If your business is small then try to choose a name which will give the customers a sound idea about your business, like what you do, what services your business provides etc., but if your business is on a big level then choose a name which will not limit your business towards particular products and services. For example reliance industries, they are in many fields by the same name.
Conduct a Trademark Search
Many times your name may have already been registered by someone, so don’t forget to do trademark search. In this way you can determine whether the name you are thinking about choosing for your brand is a;ready exists or not. This will secure you from taking a name which is already protected and create issues in future for your brand. It is one of the important tips for naming your business.
Considerables Points While Choosing Name
- Name must be attractive and unique enough to survive in the market
- Name should have certain meaning attached with the same
- Name should not limit the brand
- It should be attractive
- Not similar to the already existing manes
Conclusion
Choosing the right name for your business is a very important or we can say crucial step in establishing a business’s brand identity, hence to help you out for the same here we are with some tips for naming your business. A unique and memorable name not only attracts customers but also sets your business apart in the competitive market. Conducting thorough research, avoiding complicated names, ensuring the name is not limiting, and checking for trademarks are essential considerations. A well-thought-out name reflects your business’s essence, aids in brand recognition, and can contribute to long-term success. Taking these tips for naming your business into account ensures that your business name is not only legally sound but also resonates effectively with your target audience.
